Logos of the Summer Olympic Games

Every four years, a country is selected to be responsible to host the Summer Olympic Games. The selected country is also responsible to create a unique identity to be used to promote the games and for all other media purposes. Can you name the country and year each of the following Olympic logos represent?

For answers go to http://www.atissuejournal.com/2012/08/03/quiz-olympic-logos/

My favorite is the 2008 Beijing Olympic Logo because it is filled with symbolism. Its official name is “Chinese Seal, Dancing Beijing.” It is designed to resemble an ancient Chinese seal. The white dancing man is a modification of the character “jing” in Beijing, which means “capital”. The logo stands for Beijing’s commitment and history. Traditionally it was a symbol of commitment and sincerity when a person signed a document with his or her own personal seal. Just as the Beijing Olympic Logo is a symbol of Beijing’s commitment to hosting a successful and harmonious Olympics. The Olympic logo was unveiled in August 2003 at the Hall of Prayer for Good Harvests in the Temple of Heaven in Beijing.

From another perspective, the modified Chinese character also means culture. If you put the dancing man together with culture, you get Humanity. Now what about you? Which logo is your favorite and why?

August 7th, 2012 | Blog | 6977 Views | No Comments ›

Leave a comment * Required fields.


About

  • "Sure someone else could have created a greater logo redesign for EME Lighting but I was sold on Tim’s diligence & reliability plus I love our new logo! It is fresh, symbolic of who we are while staying in line with our brand intention."

    - Bill Lee
    CEO of EME Lighting
  • "Tim is a trustworthy and effective designer. He redesigned the entire visual identity system for my company & I am extremely pleased with it. As the CEO of a company with over 3000 employees, I would recommend Timmy to anyone looking to have some serious design work done."

    - Tony Ou
    CEO of Senqiu Lighting
  • "Tim effectively designed my website and newsletter. What impressed me the most was his ability to create the images, style and design I was looking for. I highly recommend him if you are looking for someone reliable, flexible and talented."

    - Christine M.
    Owner of Acupuncturebody
  • "Tim has a great personality that makes him a pleasure to work with. He is focused, hard working & always has an attention to details. He has great curiosity and constantly strives to learn & develop himself taking his work to the next level"

    - Slava S.
    Director of Creative Services at STV
  • "Tim conceptualized original ideas & executed the design brilliantly. He always made sure the highest technical & design standards were met. I could always count on him to translate the client vision into reality."

    - Linda G.
    VP Biz Dev. at Real Estate Arts
  • "Tim is a highly talented designer. He has excellent technology skills, amazing dedication & terrific interpersonal abilities."

    - Michael S.
    AD at Real Estate Arts
  • "Timmy is a very talented designer, he is passionate and reliable, his work is always creative & on time. He’s a good person with lots of energy, which makes him a pleasure to work with."

    - Jess L.
    AD at Sudler & Hennessey
  • "Timmy got a great system for helping you figure out what you want, need & putting those ideas down into a tangible product. He has done 3 sites for me already & anyone I have recommended him to has called me back to thank me."

    - Vahram S.
    Owner of Brooklyn Body