Goal Conflict

pitchworks-logo

I have recently written a post about Goal.com’s new logo. The mark was designed by Elmwood for Goal.com. Like many others, I admired the creative use of the TM mark as the soccer ball on the upper right hand corner. It was a wonderful and simple idea. Unfortunately it was almost identical to the logo of PitchWorks, a UK sports equipment company. Perhaps it was just too hard to avoid finding another similar logo due to the logo’s simple design. Were the designers at Elmwood aware of PitchWork’s logo? I personally doubt that they would copy PitchWorks’s logo if they knew about it. It was probably just an unfortunate coincidence.

Our world is getting smaller and smaller each day. We can easily see images and read about everyone and everything over the internet. Hence, spotting a similar logo wouldn’t be so hard. What can we do as designers to avoid creating a logo that may be similar to another that we aren’t even aware of? I don’t think there is a clear answer to this and I assume every designer face the same problem. I feel that to stay original in today’s world, we cannot continue to create overly simple logos anymore.

Here is Goal.com’s old and new logo design.
goal-com-logo-by-mossawi

goaldotcomlogo

– Love PitchWork’s ad with the boy, “We are the one and only #1!”

July 13th, 2013 | Blog | 8060 Views | 2 Comments ›

2 comments »

  1. January 20th, 2014

    Amy says:

    Loving your thoughts on our logos!!

    BIG thanks

  2. January 27th, 2014

    Tim Cai says:

    Dear Amy, you are very welcome!

Leave a comment * Required fields.


About

  • "Sure someone else could have created a greater logo redesign for EME Lighting but I was sold on Tim’s diligence & reliability plus I love our new logo! It is fresh, symbolic of who we are while staying in line with our brand intention."

    - Bill Lee
    CEO of EME Lighting
  • "Tim is a trustworthy and effective designer. He redesigned the entire visual identity system for my company & I am extremely pleased with it. As the CEO of a company with over 3000 employees, I would recommend Timmy to anyone looking to have some serious design work done."

    - Tony Ou
    CEO of Senqiu Lighting
  • "Tim effectively designed my website and newsletter. What impressed me the most was his ability to create the images, style and design I was looking for. I highly recommend him if you are looking for someone reliable, flexible and talented."

    - Christine M.
    Owner of Acupuncturebody
  • "Tim has a great personality that makes him a pleasure to work with. He is focused, hard working & always has an attention to details. He has great curiosity and constantly strives to learn & develop himself taking his work to the next level"

    - Slava S.
    Director of Creative Services at STV
  • "Tim conceptualized original ideas & executed the design brilliantly. He always made sure the highest technical & design standards were met. I could always count on him to translate the client vision into reality."

    - Linda G.
    VP Biz Dev. at Real Estate Arts
  • "Tim is a highly talented designer. He has excellent technology skills, amazing dedication & terrific interpersonal abilities."

    - Michael S.
    AD at Real Estate Arts
  • "Timmy is a very talented designer, he is passionate and reliable, his work is always creative & on time. He’s a good person with lots of energy, which makes him a pleasure to work with."

    - Jess L.
    AD at Sudler & Hennessey
  • "Timmy got a great system for helping you figure out what you want, need & putting those ideas down into a tangible product. He has done 3 sites for me already & anyone I have recommended him to has called me back to thank me."

    - Vahram S.
    Owner of Brooklyn Body