Goal Conflict


I have recently written a post about Goal.com’s new logo. The mark was designed by Elmwood for Goal.com. Like many others, I admired the creative use of the TM mark as the soccer ball on the upper right hand corner. It was a wonderful and simple idea. Unfortunately it was almost identical to the logo of PitchWorks, a UK sports equipment company. Perhaps it was just too hard to avoid finding another similar logo due to the logo’s simple design. Were the designers at Elmwood aware of PitchWork’s logo? I personally doubt that they would copy PitchWorks’s logo if they knew about it. It was probably just an unfortunate coincidence.

Our world is getting smaller and smaller each day. We can easily see images and read about everyone and everything over the internet. Hence, spotting a similar logo wouldn’t be so hard. What can we do as designers to avoid creating a logo that may be similar to another that we aren’t even aware of? I don’t think there is a clear answer to this and I assume every designer face the same problem. I feel that to stay original in today’s world, we cannot continue to create overly simple logos anymore.

Here is Goal.com’s old and new logo design.


– Love PitchWork’s ad with the boy, “We are the one and only #1!”

July 13th, 2013 | Blog | 8046 Views | 2 Comments ›


  1. January 20th, 2014

    Amy says:

    Loving your thoughts on our logos!!

    BIG thanks

  2. January 27th, 2014

    Tim Cai says:

    Dear Amy, you are very welcome!

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