EME Lighting’s Brand New Logo In Use

EME Lighting Facade Banner

EME Lighting is one of the top Lighting companies located in the heart of Guzhen town, the Lighting Capital of China. After learning about the history and culture of EME Lighting and working closely with EME’s internal management team for over a year, I am honored to be the designated designer of their new identity.

Hot off the press and up on the facade of their showroom today, 06-08-2012 at 7pm was the first public display of their new logo shown in their new banner. If you walk by this 44.4 meter by 6.1 meter banner, you can smell the fresh ink in the air.

EME Lighting New Banner Installation

EME Lighting New Banner Installation 3

Across the street from this banner is Guzhen’s International (Guo Mao) Hotel shown below.

These are the banners on the other side of EME’s showroom facing Guzhen’s Government building.
EME Lighting New Banner Installation 4

EME Banner Detail

Last but not least, this is the billboard on one of Guzhen’s main intersections leading to Guzhen’s rail station.
EME Lighting Billboard

EME stands for “Emperor of the Eagle”. The new design is an abstract eagle with an upward curve symbolizing ambition and strength formed by the three letters, “EME.”

Here is a comparison of the old logo on the left and the new one on the right. I have also created a new tagline that is simple and visual for EME Lighting, “Lighting SuprEME. ” The “eme” in the word Supreme is formed with EME Lighting’s new logo.

What do you this of this redesign?

June 8th, 2012 | Blog | 5175 Views | 3 Comments ›


  1. June 12th, 2012

    I like the new logo and the new design of the posters, thank u so much for ur cooperation.

  2. September 16th, 2013

    I had been their ,but want to see that picas of lights avaible there . I want to order the Tiffany light but there is pica ishown in your sight how ani order so please display the pica of Tiffany lights displayed in your showroom it’s my request.and your sight was not opening.

  3. March 26th, 2019

    Fantastic change. Thank you for sharing your insights.

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  • "Sure someone else could have created a greater logo redesign for EME Lighting but I was sold on Tim’s diligence & reliability plus I love our new logo! It is fresh, symbolic of who we are while staying in line with our brand intention."

    - Bill Lee
    CEO of EME Lighting
  • "Tim is a trustworthy and effective designer. He redesigned the entire visual identity system for my company & I am extremely pleased with it. As the CEO of a company with over 3000 employees, I would recommend Timmy to anyone looking to have some serious design work done."

    - Tony Ou
    CEO of Senqiu Lighting
  • "Tim effectively designed my website and newsletter. What impressed me the most was his ability to create the images, style and design I was looking for. I highly recommend him if you are looking for someone reliable, flexible and talented."

    - Christine M.
    Owner of Acupuncturebody
  • "Tim has a great personality that makes him a pleasure to work with. He is focused, hard working & always has an attention to details. He has great curiosity and constantly strives to learn & develop himself taking his work to the next level"

    - Slava S.
    Director of Creative Services at STV
  • "Tim conceptualized original ideas & executed the design brilliantly. He always made sure the highest technical & design standards were met. I could always count on him to translate the client vision into reality."

    - Linda G.
    VP Biz Dev. at Real Estate Arts
  • "Tim is a highly talented designer. He has excellent technology skills, amazing dedication & terrific interpersonal abilities."

    - Michael S.
    AD at Real Estate Arts
  • "Timmy is a very talented designer, he is passionate and reliable, his work is always creative & on time. He’s a good person with lots of energy, which makes him a pleasure to work with."

    - Jess L.
    AD at Sudler & Hennessey
  • "Timmy got a great system for helping you figure out what you want, need & putting those ideas down into a tangible product. He has done 3 sites for me already & anyone I have recommended him to has called me back to thank me."

    - Vahram S.
    Owner of Brooklyn Body